Knotty is a brand that handcrafts exquisite and intricate jewelry made out of brass wires using ancient techniques and modern inspirations. Knotty's mission is to transform sustainable materials, brass, and semi-precious stones to be precise, into wearable stories that empower individuals to express their unique identities.
The fast-fashion jewelry market of today thrives on the pressure of people to constantly update one's look. However, this cycle creates environmental waste, and the offerings provided are all mainstream, designs that are predictable and are hardly unique. Knotty addresses this by offering a solution for conscious consumers seeking meaningful alternatives. Our focus is on handcrafted, ethically sourced jewelry pieces that act as versatile statements (easily convertible to make new pieces), complementing existing wardrobes while fulfilling the desire for something new.
Knotty caters to style-conscious females who fall between the age groups 25 years to 55 years old, who seek adornment that speaks and expresses their individuality, values, and personality.
Ready to wear Jewelry: Knotty offers a curated collection of handcrafted jewelry, each piece a unique expression waiting to be discovered by its fitting wearer. Note - our jewelry will not be mass-produced, hence, creating a sense of scarcity and uniqueness.
Customization: Knotty provides a customization service that allows customers to collaborate with our artisans. Customers share their vision, choose their materials, and co-create a personalized masterpiece that tells their story.
Beyond the Sparkle: Knotty will also provide free and paid consultations to find our customers' perfect pieces, share jewelry care tips, and even transform their old jewelry, from our store, using our reimagination service for sustainable, personalized style.
Unlike mass-produced, trend-chasing brands, Knotty offers handcrafted, unique pieces made with sustainable and ethical materials. Our jewelry is a wearable story, which, like every knot, is unique and different. We empower our customers to tell their stories through customization, and by giving new life to old pieces with our reimagination service.
Team
Vishakha Acharya - The Designer
1) Designed prototypes in MediBang
2) Researched current trends, and adapted the designs according to feedbacks received
Anuja Sharma - The Manager
1) Handled the financial aspects of the jewelry - budgeting, and pricing
2) Gained customers' feedback on prototypes
Jasmine Acharya - The Brand Lead
1) Collaborated with the artists to translate the design concepts into products
2) Handled Knotty's Branding - brand strategy, brand storytelling, visual identity, brand voice and tone
